7 mistakes people make when buying sash windows & How you can win more business.

Here’s a rundown on seven mistakes your customers want to avoid when buying replacement sash windows.

1. Not Hiring a Professional Contractor When Buying Replacement Windows

This is one of the biggest mistakes that homeowners make when it comes to purchasing new windows.

They may be tempted to try to save on costs by having a family member or a general contractor install their new windows for them. However, unless they enlist the help of an experienced, highly trained, and skilled professional like Landmark approved Installers, they may be setting themselves up for disappointment.

Sash window professionals focus exclusively on installations, and are much more equipped to handle the job compared with someone who works on windows only part of the time, if ever.

For this reason, it’s critical that you ensure you have the right accreditation’s in place such as ‘Which Trusted Trader’

Window replacement involves many factors As you know, and if the job isn’t completed properly, the manufacturer's warranty may be voided. As a result, the customer may end up paying more than they expected to fix or replace improperly installed windows.

2. Not Asking About Warranties

Landmark Windows provide warranties that cover defects in our products. We also offer a Insurance backed guarantee like our Approved Partners, for jobs that are eligible for Fensa registration. 

Reputable window installers such as Landmarks Approved Partners also offer their own workmanship warranties.

Ensure your prospective customer is aware of what they are actually covered for. That combined with the manufacturer’s warranty can give them peace of mind knowing that the sash window will be fixed if a part of the window fails or if it was installed in error.

3. Ignoring Security

When your prospective customers are looking to buy replacement windows, their main focus may be to enhance the views you experience from inside your home. But that may not be the only reason they want to buy new sash windows.

Their new sash windows will also serve them as a line of defense against intruders. For this reason, it’s critical that they choose windows that not only offer great views but also keep them secure when not at home.

Just as we all invest in solid locks and doors to keep our homes and families secure, the same mindset should be applicable to their new sash windows. If they choose durable windows, you can expect them to keep your customers safe for decades to come.

Windows supplied by Landmark fully finished and glazed come with toughened glass as standard. They can also be supplied with Fulton & Bray quality window locks and ironmongery. 

4. Not Educated about Sash Windows

A critical step in the process of prospective customers purchasing replacement windows is gathering enough information about the window options available today.

If they don’t understand today’s business, they could make a purchase that doesn’t meet their particular needs. Prospective customers should count on you to help answer all of their questions with clarity.

Sliding Sash Windows are the most recognisable window style in the UK.

In Victorian and Georgian designs with single or double glazing, and a range of hardware options.

Available with the sashes counterbalanced by either traditional cords and weights, or spiral balances.

5. Sticking with the Same Type of Window You’ve Been Using

As with many homeowners, they may have decided to simply replace their current windows with more of the same. After all, it’s what you’re used to.

However, it’s not a bad idea to show them other window options for both design and functional reasons.

Providing your prospective customers with available information based on what they need will help them to make an educated decision about the windows they ultimate select. They ideally want windows that will comfortably fit the openings but also match their home’s style and personal preferences.

6. Choose a Local Versus a National Company

A big misconception is where prospective customers may see larger companies more viable due feeling that initial reassurance. However, what they are not aware of is that the larger companies are often big on sales which causes them lots of overhead rather than developing first-rate products and providing customers with true industry knowledge.

You should aim to be a high-quality sash windows installer where we'll go over all window style options with the customer so that they feel confident in their new window replacement investment.

Landmark Windows have a large workshop based in Waltham Abbey where approved partners or a landmark team member can show clients around on your behalf so they can view the quality of the products first hand.

7. Choosing a Company with No Good Reviews

This is among the most common mistakes that homeowners make when looking for replacement sash windows.

Great reviews are priceless, as the better a company’s reviews are, the more customers they’ll likely draw.

So pay attention to the reviews you’re receiving.

A company that pays little attention to their reviews may not care much about their clients, work quality, or customer service quality.